Your ideal role could be ...

The Creative Marketer

You possess a flair for creativity and innovation, and marketing is where you shine. Crafting captivating campaigns, building brands, and communicating effectively with audiences are your specialties. A dynamic and innovative workspace fuels your motivation, and you're always seeking new ways to connect with clients and customers. If you have a knack for creativity and a passion for driving business growth, the marketing and creative path could be your perfect fit.

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What kind of career is a good fit for me?

Occupations that align with The Creative Marketer's career path focus on creating and executing marketing strategies and campaigns.

  • Brand Manager

    Brand Manager

    Develop and maintain brand identity and strategy.
  • Product Manager

    Product Manager

    Oversee the development and marketing of specific products or services.
  • Marketing Research Analyst

    Marketing Research Analyst

    Conduct market research and analyze data to inform marketing decisions.
  • Advertising Manager

    Advertising Manager

    Plan and execute advertising campaigns to promote products or services.
  • 7%Growth

    in employment of media and communication occupations over the next decade

  • $66KMedian Salary

    for media and communications occupations, ranging from $53K to $80K averages

  • 114KJob Openings

    predicted annually over the next decade in media and communication

U.S. Bureau of Labor Statistics

CEO at a restaurant

Do I need a Master’s or an MBA?

You can embark on an MBA journey to master marketing strategies, amplify brand impact, and lead creative teams effectively.

However, if you're seeking a more artistic route, a Master's in Graphic Design or Digital Marketing can channel your creativity into visual communication or digital strategy.

While both paths cater to your creative flair, the MBA widens your expertise in managing marketing landscapes, making it ideal for The Creative Marketer who envisions a holistic role in driving business growth.

What degree do I need for a marketing career path?

Many marketing roles require a strong educational background. Starting with an undergraduate degree in the following areas is beneficial, but consider furthering your education for career advancement.


Marketing Research


Graphic Design

Digital Marketing

Public Relations and Applied Communication

Explore Your School Matches

Appily partners with institutions across the country that are known for having exceptional programs and providing strong outcomes.

No matter which career or degree you choose, you’re likely to find a path to success at these colleges and universities.

Choosing the Right School for Your Business Degree

Embarking on your journey to earn a business degree is an exciting step toward a rewarding career path. As you navigate this decision, it's crucial to focus on the aspects that truly matter and align with your aspirations. While rankings might catch your attention, remember that the perfect fit goes beyond numbers. Here are five vital factors to keep at the forefront when selecting the right school for your business degree:




Specializations Offered

Real-World Experience and Networking

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What’s Next?

Now that you know what type of career path suits you and which type of degree can get you there, the next step is to find a school that can help you reach your goals. All of Appily’s partner schools are high-quality, accredited institutions with in-demand degree programs.